Tag : E-Commerce

Skate Hut

Posted by Citrus Frog at 10:41 am

www.skatehut.co.uk

Skate Hut is one of the UK’s largest online retailers of Skateboards, Heelys, Scooters and all manner of extreme sports gear and streetwear.

Skate Hut approached Citrus Frog a couple of years ago to design their visual identity and their e-commerce website, since then our relationship has grown and we now regularly update the design and functionality on their online store as well as designing flyers and other printed material to designing and sourcing their latest clothing range.

Click for larger images

Our most recent work with Skatehut was the design and creation of their blog, this is the latest addition to their online presence along with their regular “Tweets” on Twitter.

Their e-commerce website, the Skatehut blog, and their printed material are designed to appeal to both their product target market of teenagers and young adults and also to their largest group of buyers – their parents. To achieve this we gave them a clean design with distressed graphical aspects to add a “street culture” feel to the site.

The clean layout makes for easy navigation and clear presentation of important product information, whist the distressed graphical look adds an edge to the site that will appeal to the younger audience without alienating their parents who hold the purchasing power.

Click for larger images

The website is very search engine friendly, and with naturally high search engine placing and help from their Google ads campaign, this website receives an average of 4,000 unique visitors a day!

Skate Hut has also taken our advice and fully embraced the Social Networking aspect of online marketing. Skatehut regularly use Twitter to not only advertise their site, but to also get their personality and ethos across to their many followers. In their latest update we integrated their Twitter feed into their main e-commerce site as well as their new blog.

Here at Citrus Frog we love Skate Hut’s attitude to really fun marketing, from using Twitter and their blog for constant up-to-date offers and news, to their cool stickers and flyers, even their business cards are cut into the shape of a skateboard!

Visit their awesome site here: www.skatehut.co.uk

Follow them on Twitter here: www.twitter.com/skatehut

Sole Creator

Posted by Citrus Frog at 4:24 pm

Adam Duffy the founder of ‘Looks Can Kill’ came to Citrus Frog with a bold idea for a new web based application which would allow his customers to design their own plimsoles.

His simple request was for a ‘Photoshop’ for footwear. We worked with Adam to help him flesh out his idea and to advise on what was achievable within his budget but which would also provide an exciting playground for his customers.

Our main goals were to unleash the creativity in all visitors to the Solecreator website with an easy to use user interface that any budding designer of any skill level could use.

So Citrus Frog set about creating an application which would allow visitors to the website to work with text, photographs, clip-art and hand drawn artwork to produce custom designs which were delivered electronically for the Sole Creator bespoke printing process. There were a number of existing shoe design applications on the internet but we managed to create an application which was streets ahead of other efforts, not only in terms of functionality and usability but also in the possibilities it opened up for would-be-designers wishing to bring their ideas to fruition.

The Sole Creator application was integrated smoothly into a fully functioning E-commerce website, also created by Citrus Frog. We were pleased to deliver a complete end-to-end experience from designing to order processing and administration of the whole process.

Wildtouch and Zeco

Posted by Citrus Frog at 2:10 pm

www.wildtouch.co.uk | www.zeco.uk.com | www.verveuk.com

Kiran Chohan is a UK based jewellery designer and manufacturer that prides themselves on the fact the all their jewellery is handmade in the United Kingdom.

Citrus Frog started working with Kiran back in 2005 when we started doing their print based marketing for their new brand of magnetic jewellery VERVE.

Since then we have gone on to become their supplier for all their print, design and web based media. We currently manage all their brands including KIRAN CHOHAN: United Kingdom, Wildtouch (wholesale and fashion), VERVE and ZECO.

For each of these unique brands we have created the visual identities, websites and e-commerce platforms, and their printed material as well as being on hand for consultation on brand values and marketing strategy.

Below: Visual Identity for VERVE, WILDTOUCH, KIRAN CHOHAN and ZECO

Click for larger images

Below: Websites and E-commerce for VERVE, WILDTOUCH and ZECO

Click for larger images

Below: A selection of printed material for VERVE, WILDTOUCH, KIRAN CHOHAN and ZECO

Click for larger images

Visit the Zeco website here: www.zeco.uk.com

And why not follow Zeco Jewellery on Twitter too! www.twitter.com/zecouk

Visit the Verve website here: www.verveuk.com

And why not follow Verve Magnetic  Jewellery on Twitter too! www.twitter.com/verveuk

Visit the Wildtouch website here: www.wildtouch.co.uk

Kings of Neon

Posted by Citrus Frog at 3:58 pm

www.kingsofneon.com

Kings of Neon is the largest online retailer of customised plimsolls in the UK that works with many up and coming designers from around the British Isles.

Citrus Frog created their E-commerce store for them back in 2008, and since then it has gone from strength to strength coming number 15 in FHM’s top 100 websites, and appearing in many press articles from Elle, NME, Bliss, Shout, Zoo, The Daily Mirror and Sunday Express.

Click for larger images

We also worked a lot on their Search Engine Optimisation (SEO) and have got Kings of Neon very high across all their key search terms in both Google.co.uk and Google.com, regularly appearing 3rd – 5th for “Plimsolls” and coming 2nd for “Design your own trainers” worldwide only behind NIKEiD.

Our aim with the Kings of Neon website was to create a neon haze of bright colours and a feeling of 1980’s street culture. Its a fun site with some amazing footwear, and we suggest you check it out now!

Visit the Kings of Neon website here: www.kingsofneon.com

And why not follow Kings of Neon on Twitter too! www.twitter.com/kingsofneon