The Forest Hotel

The Forest Hotel

Posted by Citrus Frog at 6:20 pm

www.forest-hotel.com

Citrus Frog was approached by the Forest Hotel in Knowle to update their website with search engines in mind. Their previous website was a small flash-based affair that was not getting them the search results they needed to drive traffic to their site.

With Search Engine Optimisation (SEO) as our starting point we set about redesigning The Forest’s online presence as a search engine friendly website with plenty of content and an understanding of what their visitors wanted to see. The main aim was to strike a good balance between engaging searchable text-based content and great images that would serve as a visual guide to the hotel, its restaurant and their eye for quality.

The Forest’s website was redesigned using their rich colour palette with a strong layout that would aid visitors in finding the content they were looking for, with bold imagery at the top of each page and well conceived copy beneath.

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For example their wedding section is now broken down into several sub sections, each tailored to help the happy-couple-to-be find everything they need to make an informed decision about booking The Forest as the venue for their special day. Rather than the usual catch-all info, the Forest, with our help, has crafted pages for Wedding Receptions, Civil Ceremonies, Civil Partnerships, and Wedding Fayres, and with the addition of transparent pricing, room capacities and sample menus the website is doing what it should – helping visitors imagine their special day before they even have to pick up a phone or fill out the contact enquiry form.

We have also added an extensive gallery to their wedding pages, allowing their visitors to see just how fantastic their weddings are, and having some of their many thank you cards also displayed in the gallery people get to read some testimonials directly from previous brides and grooms.

With our help they also have a large number of events fully documented on their website with menus and offers attracting some excellent search results and sending more people than ever to their website. With the addition of analytical software tied into the site, The Forest can also see what parts of their site are attracting the most visitors, and can adapt the pages that need more focus on marketing.

The website we have created for The Forest Hotel has now become one of their most powerful marketing tools, and a showcase for their fantastic hotel, restaurant and luxury rooms. We know they are now receiving more enquires than ever before for their wedding, conferencing facilities and events.

Not only did we deliver a new search engine friendly website for The Forest, but we have also gone on to produce their latest printed material. We have designed various flyers for them to go in local press and mail-shots, as well as their latest Christmas brochure that has attracted many people to booking their festive parties at The Forest.

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The Forest Hotel is a privately owned hotel with 12 boutique en suite bedrooms, a friendly local bar and contemporary restaurant listed in both Michelin and the Good Food Guide. Why not visit their site for yourself here: www.forest-hotel.com

Why not follow them on Twitter to keep informed about their latest offers: www.twitter.com/foresthotel