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Skate Hut

Skate Hut

skatehut

www.skatehut.co.uk

Skate Hut is one of the UK’s largest online retailers of Skateboards, Heelys, Scooters and all manner of extreme sports gear and streetwear.

Skate Hut approached Citrus Frog a couple of years ago to design their visual identity and their e-commerce website, since then our relationship has grown and we now regularly update the design and functionality on their online store as well as designing flyers and other printed material to designing and sourcing their latest clothing range.

skate-hut-logo skatehut-t-shirt

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Our most recent work with Skatehut was the design and creation of their blog, this is the latest addition to their online presence along with their regular “Tweets” on Twitter.

Their e-commerce website, the Skatehut blog, and their printed material are designed to appeal to both their product target market of teenagers and young adults and also to their largest group of buyers – their parents. To achieve this we gave them a clean design with distressed graphical aspects to add a “street culture” feel to the site.

The clean layout makes for easy navigation and clear presentation of important product information, whist the distressed graphical look adds an edge to the site that will appeal to the younger audience without alienating their parents who hold the purchasing power.

skatehut-homepage skate-hut-products skate-hut-blog

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The website is very search engine friendly, and with naturally high search engine placing and help from their Google ads campaign, this website receives an average of 4,000 unique visitors a day!

Skate Hut has also taken our advice and fully embraced the Social Networking aspect of online marketing. Skatehut regularly use Twitter to not only advertise their site, but to also get their personality and ethos across to their many followers. In their latest update we integrated their Twitter feed into their main e-commerce site as well as their new blog.

Here at Citrus Frog we love Skate Hut’s attitude to really fun marketing, from using Twitter and their blog for constant up-to-date offers and news, to their cool stickers and flyers, even their business cards are cut into the shape of a skateboard!

Visit their awesome site here: www.skatehut.co.uk

Follow them on Twitter here: www.twitter.com/skatehut

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