October, 2009

Skate Hut

Posted by Citrus Frog at 10:41 am

www.skatehut.co.uk

Skate Hut is one of the UK’s largest online retailers of Skateboards, Heelys, Scooters and all manner of extreme sports gear and streetwear.

Skate Hut approached Citrus Frog a couple of years ago to design their visual identity and their e-commerce website, since then our relationship has grown and we now regularly update the design and functionality on their online store as well as designing flyers and other printed material to designing and sourcing their latest clothing range.

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Our most recent work with Skatehut was the design and creation of their blog, this is the latest addition to their online presence along with their regular “Tweets” on Twitter.

Their e-commerce website, the Skatehut blog, and their printed material are designed to appeal to both their product target market of teenagers and young adults and also to their largest group of buyers – their parents. To achieve this we gave them a clean design with distressed graphical aspects to add a “street culture” feel to the site.

The clean layout makes for easy navigation and clear presentation of important product information, whist the distressed graphical look adds an edge to the site that will appeal to the younger audience without alienating their parents who hold the purchasing power.

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The website is very search engine friendly, and with naturally high search engine placing and help from their Google ads campaign, this website receives an average of 4,000 unique visitors a day!

Skate Hut has also taken our advice and fully embraced the Social Networking aspect of online marketing. Skatehut regularly use Twitter to not only advertise their site, but to also get their personality and ethos across to their many followers. In their latest update we integrated their Twitter feed into their main e-commerce site as well as their new blog.

Here at Citrus Frog we love Skate Hut’s attitude to really fun marketing, from using Twitter and their blog for constant up-to-date offers and news, to their cool stickers and flyers, even their business cards are cut into the shape of a skateboard!

Visit their awesome site here: www.skatehut.co.uk

Follow them on Twitter here: www.twitter.com/skatehut

Rival Insurance

Posted by Citrus Frog at 3:46 pm

www.rivalinsurance.co.uk

RIVAL Insurance are a forward thinking self drive hire insurance company who were established back in 2002, and have since been providing self drive hire cover to their clients across the UK, Northern Ireland and EIRE from their head office in Birmingham.

RIVAL chose Citrus Frog to redesign their website ensuring that it was optimised for search engines as well as having a fresh and engaging new look. Within the first few weeks of the new RIVAL insurance website going live, RIVAL were already starting to have better results for their key search terms like “Self Drive Hire Insurance”. From not fairing well in Google they now appear on the first page of both Google.co.uk and Google.com averaging 5th position from over 4 million results. This was achieved by using our Search Engine Optimisation (SEO) techniques to ensure good natural listings within Google for their chosen keywords.

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The new look for the RIVAL insurance website was based around their strong branding and creative colour palette. This enabled us to create a bright engaging design that was clean and easy to navigate whilst really driving the RIVAL brand to the forefront of their website. We created a dynamic flash banner for their home page using their key messages and some testimonials to instantly get their core brand across to visitors to the website.

The new look web site was just the tip of the iceberg, as RIVAL wanted to fully embrace the latest social media techniques to develop a new customer support area, using a blog format to deliver frequently asked questions, video tutorials and online resources as well as a more informal area on the RIVAL interactive area of the blog offering related news and features. This is all accessible using the great archiving system that blogging provides as well as the integrated Google search features that visitors can use from any page on the RIVAL website and blog pages.

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Supporting their new blog, RIVAL uses Twitter and YouTube to deliver content directly to their customers in a new and engaging format. Citrus Frog designed and implemented their Twitter and YouTube accounts to continue their visual identity across the social networking sites in such a way that the visitor never feels they are away from the RIVAL website.

Visit the RIVAL Insurance website here: www.rivalinsurance.co.uk

Follow them on Twitter here: www.twitter.com/rivalinsurance

Check out their YouTube Channel: www.youtube.com/rivalinsurance