September, 2009

Sole Creator

Posted by Citrus Frog at 4:24 pm

Adam Duffy the founder of ‘Looks Can Kill’ came to Citrus Frog with a bold idea for a new web based application which would allow his customers to design their own plimsoles.

His simple request was for a ‘Photoshop’ for footwear. We worked with Adam to help him flesh out his idea and to advise on what was achievable within his budget but which would also provide an exciting playground for his customers.

Our main goals were to unleash the creativity in all visitors to the Solecreator website with an easy to use user interface that any budding designer of any skill level could use.

So Citrus Frog set about creating an application which would allow visitors to the website to work with text, photographs, clip-art and hand drawn artwork to produce custom designs which were delivered electronically for the Sole Creator bespoke printing process. There were a number of existing shoe design applications on the internet but we managed to create an application which was streets ahead of other efforts, not only in terms of functionality and usability but also in the possibilities it opened up for would-be-designers wishing to bring their ideas to fruition.

The Sole Creator application was integrated smoothly into a fully functioning E-commerce website, also created by Citrus Frog. We were pleased to deliver a complete end-to-end experience from designing to order processing and administration of the whole process.